Education and Leadership › Women’s Academy › Entrepreneurship and Business › E-Commerce › Course Materials
E-commerce means selling a product or service over the internet. In this course you will examine ways of selling online, from a WhatsApp catalogue to an online shop and global freelance marketplaces, together with the key issues of payment, delivery, customer trust and security. Ways of making and receiving payments for users in Afghanistan are reviewed carefully and on the basis of up-to-date information.
Course page on the learning system
Course details
| Level | Intermediate |
| Estimated duration | 10 hours of study and practice |
| Prerequisites | The courses “From Idea to Business” and “Computer and Internet Basics” |
| Language of instruction | Farsi-e-Dari (with key English terms) |
| Fee | Free |
| Assessment | A quiz after each section and a final exam; pass mark 70%; certificate after approval by the Academy |
After this course you will be able to
- Compare online sales models (catalogue, shop, online marketplace, freelance services)
- Create a product page with a photo, description and professional pricing
- Assess payment and receiving options in terms of availability, cost and security
- Design the order, delivery and after-sales service process
- Stay safe from common online sales scams
Course outline
- Online sales models
- Freelancing and digital services
- Opportunities and limitations
- WhatsApp Business catalogue
- A simple shop
- Product photos and descriptions
- Local and international payment options
- Cost and security
- Record-keeping
- The order process
- Packaging and shipping
- Returns
- Customer reviews
- Terms of sale
- Common scams
Week-by-week learning path
With about 30 to 45 minutes of study and practice a day, you will complete this course in 6 weeks:
| Week | Topic | Weekly output |
|---|---|---|
| Week 1 | What is e-commerce | Lessons, practical exercise and short section quiz |
| Week 2 | Online storefront | Lessons, practical exercise and short section quiz |
| Week 3 | Payment | Lessons, practical exercise and short section quiz |
| Week 4 | Orders and delivery | Lessons, practical exercise and short section quiz |
| Week 5 | Trust and security | Lessons, practical exercise and short section quiz |
| Week 6 | Final project and final exam | Completed project and a score of 70% or higher |
Final project
An online storefront for three products or services: clean photos, descriptions and prices, terms of sale and returns, the process from order to delivery, a comparison of the payment options available to you in terms of cost and security, and an anti-fraud checklist.
Project assessment criteria:
- Quality of product photos and descriptions
- Clarity of the terms of sale
- Realism and security of the payment method
- A clear ordering and tracking process
Key terms in this course
E-commerce
Online storefront
Marketplace
Payment gateway
Shopping cart
Fulfillment
Return policy
Customer review
Assessment and certificate
- After each section: a short quiz (70% recommended before moving on)
- Practical exercises in each lesson: for learning; send your questions via Questions .
- End of course: final exam (pass mark 70%) and submission of the final project
- Digital certificate after review and approval by the Academy: Request a certificate
Teaching method
Each lesson includes learning objectives, explanations with real examples and images, key terms in Farsi-e-Dari and English, common mistakes, a practical exercise, a self-test and a summary. In every lesson you can ask the teacher questions using the Questions button. The courses are impartial, free and open to all young people.
Get ready now
- Look at three successful online sellers: what makes you trust them?
- Take three clean photos of a product with your phone in daylight
- Review lesson 5.2, “Online Scams”, in the basics course
Free and reliable resources
These resources were selected by the Academy team; most of them are in English. See also the Translate option in Chrome. Large files (books, exercise files, videos) will be placed in the Academy’s official Google Drive folder when the course goes live and linked from this page.
- Grow with Google, free training in digital and work skills from Google
- Meta Blueprint, free training in marketing on Facebook and Instagram
- International Labour Organization (ILO), resources on labour rights, employment and entrepreneurship
- Coursera, courses from leading universities worldwide; most can be viewed for free (Audit)
Help and questions
Questions about this course: [email protected] · All courses: Online Learning Centre · Active course: Computer and Internet Basics
Women’s Academy, Afghanistan Youth Parliament · Free and open to all young people